Chicago — Procrastinators: Starbucks thanks you. The coffee giant anticipates a record number of gift cards to be bought on Christmas Eve as people race to get their holiday shopping done.
Last year, more than 2 million cards were sold on Christmas Eve — an equivalent, the company said, of about 1,500 Starbucks cards per minute in their U.S. and Canadian stores. This year, the company expects to sell even more.
“One in every 8 American adults received a Starbucks Card last holiday season, and we’re well on track for another record performance in Starbucks card sales,” said Ryan Records, vice president of cards at Starbucks.
The National Retail Federation predicts 8 in 10 shoppers will buy a gift card this holiday season. And, gift cards have topped Christmas wish lists for eight years in a row, the trade group reports.
