Hollywood struggles in antipiracy clashes with Silicon Valley



WASHINGTON — The fight began as a suit between two bloggers over a rude hand gesture, but when lawyers representing two of California’s signature industries showed up in federal court in Boston, it became part of a growing battle between Hollywood and Silicon Valley over the rules governing how and where creative works can be used.

For decades, Hollywood practically owned the laws that protect copyrights and other forms of intellectual property. The studios and their allies in the music industry dominated congressional debates whenever the laws came due for an overhaul.

Now, however, Congress has launched an update of the nation’s copyright law — most of which predates not just the Internet, but even widespread use of computers. And as the legislation proceeds along a lengthy path, the Hollywood lobby is struggling not to get outmaneuvered by an emboldened and increasingly sophisticated coalition of Silicon Valley technology firms, digital rights groups and free marketeers.

Intellectual property rules until recently rarely attracted much public attention. But they have long been critical to the film industry’s profitable business model. Protecting them is a top priority, which is why lawyers for some of the industry’s biggest players rushed to the courthouse in Boston to intervene in an otherwise obscure suit.

The case had started after Gina Crosley-Corcoran, a blogger with strong feelings about giving birth at home, posted a picture of herself directing an obscene gesture at Amy Tuteur, another blogger who writes about obstetrics and parenting.

When Tuteur posted the picture on her blog, Crosley-Corcoran sent her Internet provider what is known as a takedown notice, threatening legal action if the image was not immediately removed. Tuteur sued Crosley-Corcoran, claiming she was wrongly trying to use the copyright law to stifle free expression.

The studios feared that if Tuteur won, the case could damage a legal tool, the takedown demand, which they use extensively.

Their intervention to protect the law was routine. What was unusual was what happened next: The studio lawyers found attorneys for the Electronic Frontier Foundation at court to fight them.

That confrontation, in which Hollywood so far has prevailed, is part of a larger shift.

Two years ago, tech firms and digital rights groups mobilized millions of voters to derail major antipiracy laws championed by the studios. On Jan. 18, 2012, Wikipedia’s millions of users found the site blacked out — save for a warning that antipiracy legislation Hollywood was pursuing would make it impossible for them to use the Internet the way they wanted. Thousands of other sites, including Google, mounted protests in tandem. Congress was deluged with letters and petitions against the Stop Online Piracy Act.

Since then, “everything has changed,” said Pamela Samuelson, director of the Center for Law and Technology at UC Berkeley. “This has become something a lot of people feel strongly about.”

Now, Hollywood is increasingly finding itself playing defense.

In November, for example, amid charges by Sen. Ron Wyden, D-Ore., that the Motion Picture Association of America knew more than he did about the U.S. position in negotiations over a major Pacific trade treaty, WikiLeaks went to work getting and publishing a draft. More protest followed.

“This is the kind of thing that would have gotten pushed through without much public comment 10 years ago,” said Corynne McSherry, intellectual property director at the Electronic Frontier Foundation. “That is not happening now.”

Film industry officials and their backers in Congress say Hollywood is getting miscast as a villain in its bid to do something most Americans support: stop the online theft of films.

As copyright overhaul hearings got underway last year, Rep. Melvin Watt, D-N.C., lamented “the shift in public discourse about copyright away from the people who actually devote their talent to create works for the benefit of society.”

“Free speech does not mean free stuff,” he cautioned.

Michael O’Leary, executive vice president of global policy for the MPAA, denounces as “ludicrous” the idea “that our industry has adopted a policy that we are somehow restricting free speech.”

“With the possible exception of the news media, there is not an industry out there that is more reliant on free speech than we are,” he said.