Kids these days — they’re just not as healthy as we are, or our parents were.
That’s generally the sentiment of about 1,800 people surveyed in the spring by Harris Interactive for a study commissioned by Aetna. The Hartford, Conn.-based health insurance company is in the midst of a major marketing campaign aimed at health awareness and individuality as it tries to sell people individual health insurance plans.
The study asked people aged 25 to 64 which generation is the healthiest. Forty-five percent said their own generation has that distinction, 32 percent said it was their parents’ generation, and 23 percent said it was a younger generation.
In the baby boomers category, the study included only those who have not yet reached the Medicare eligibility age of 65: those 49 to 64 years old. Gen X was defined in the study as people 37 to 48, and millennials were defined as people 25 to 36.