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Adidas adds fitness wrist device into crowded field

The Columbian
Published: July 12, 2014, 12:00am

PORTLAND — Adidas this week added another fitness wristband to a crowded field. But this latest one — Fit Smart — will stand out from the rest, an Adidas executive claimed, because of its multiple features.

“It’s a personal fitness coach for your wrist,” said Paul Gaudio, general manager of digital sports at Adidas.

The biggest difference between Fit Smart and competitors’ wristband fitness devices, Gaudio said, is that Adidas’ has a built-in heart rate monitor.

Fit Smart stores up to 10 hours of workout data and syncs with the miCoach platform using Bluetooth on the user’s mobile phone. The app offers training advice as well as helping set training goals based on performance.

The Fit Smart will retail for $199. By contrast, on Amazon, the Nike+ Fuel Band ranges from $83 to $299.99; Fitbit Flex Wireless Activity Wristband is $99.95; and the Up Jawbone ranged from $77.50 to $137.22.

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