“I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat,” writes Blake Lively as the editor of her new artisan website, Preserve, in which she tries to guide people on what they should buy, eat and wear.
But such is life as the actress behind a lifestyle website. Preserve, cultivated by Lively, is the newest one, joining established outlets such as Gwyneth Paltrow’s Goop and Lauren Conrad’s The Little Market. It launched Tuesday and already has garnered a hefty amount of skepticism.
Lively, 26, best known for her roles on CW’s “Gossip Girl” and the “Sisterhood of the Traveling Pants” movies, offers lots of gems in her “letter from the editor.” This includes: “We haven’t looked at Preserve as a new website, but rather as a new street. A sort of greatest hits of ‘Main Street, USA.’ ” She signs off using the phrase “With excitement and sincerity, Blake.”
The site, which promotes “one-of-a-kind” handmade products, echoes the same breezy, earnest, yet oblivious conversational style as Paltrow’s much-mocked Goop, the mother of all of these sites. So we decided to compare and contrast based on a number of very important “lifestyle site” factors.
