CHICAGO — McDonald’s Corp., struggling to boost sales in the United States, is bringing back the McRib sandwich this week in about three-quarters of its domestic locations.
“The McRib is making its annual return this week,” Lisa McComb, a spokeswoman for the Oak Brook, Ill.-based company, said in an email Wednesday. “It’s a regional option, so our franchisees choose whether or not they wish to serve it.”
The world’s largest restaurant chain has been trying to attract Americans with new and discounted fare. McDonald’s recently introduced a $2 jalapeno burger and also has given away free coffees to lure diners from competitors. Last month, the chain said sales at U.S. stores open at least 13 months fell 3.3 percent in the third quarter, the fourth straight quarterly decline.
The McRib is made from a frozen pork patty and is topped with barbecue sauce, onions and pickles. It has 500 calories, similar to the 530-calorie Big Mac burger. While prices may vary across the country, restaurants in Northeast Ohio are selling the sandwich for $2.99.
