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Pinterest hit Quinoa now a book poking fun at hipsters

The Columbian
Published: October 9, 2014, 5:00pm

She’s more in-the-know than you, more fashion-forward than you and she’s no taller than half a Heidi Klum (with heels, of course).

Her name is Quinoa, and she’s Tiffany Beveridge’s imaginary, well-dressed daughter. Consider Quinoa’s avant-garde snacks: Why eat applesauce when you could have jicama slaw with green apples and elderberries? Or her choreographed play dates — what’s a croquet match without falling down laughing about how ridiculously good-looking you are?

It all might make you feel inferior, but she’ll teach you her ways in “How to Quinoa: Life Lessons From My Imaginary Well-Dressed Daughter” (Running Press).

With lists, infographics and photos of sophisticated little girls, Quinoa and her friends (Chevron, Kale and Aioli) cover everything, from choosing a trendy nickname to increasing your friendship drama and finding your “own path to designer happiness.”

The book is based on the author’s popular Pinterest board, “My Imaginary Well-Dressed Toddler Daughter,” which began as a fantasy land for Beveridge (who has only sons) to pin cute girls’ clothing. It has evolved into a tongue-in-cheek reflection of obsessions with hipster culture, trendy food and of-the-moment fashion that many take so seriously.

“Quinoa is this fun, innocent social lens, to look at these things we think are so important and how we adopt them to show how superior and in-the-know we are,” said Beveridge, who lives in Landenberg, Pa. “We love it and we hate it — that’s our (social) currency — but we all love to be that person who’s, like, ‘Hey, look what I found.'”

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