Netflix pushed out 7 billion hours of content from April through June, spread over the 50.05 million subscribers Netflix said it had as of June. That’s nearly 92 minutes of viewing per day per subscriber, according to a new research report from The Diffusion Group.
The average Netflix subscriber, accordingly, could have snacked on about two episodes of “Breaking Bad” a day and wrapped up the entire series in 31 days.
But the research doesn’t reveal who is watching what, specifically. Netflix doesn’t break out those numbers, nor does it publicize hours spent by age range. Subscribers also sometimes share their account log-ins with friends and family members including children, who in some families spend many hours being baby-sat by Netflix cartoons and family movies.
Still, the Diffusion report is the latest to confirm that online viewing is chomping away at the time people spend watching traditional TV, which for now remains the most-viewed medium among U.S. adults.