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Monday, March 18, 2024
March 18, 2024

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Pandora rolls out sponsored listening

The Columbian
Published:

LOS ANGELES — Pandora fans can now listen to an hour of uninterrupted music if they agree to watch or interact with an ad first.

The streaming music company rolled out sponsored listening to advertisers Tuesday, giving companies the option to buy a 15-second to 2½-minute video or interactive ad. The feature applies to the free version of its music service. Listeners who pay $4.99 monthly for the premium service avoid all ads.

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