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Monday, March 18, 2024
March 18, 2024

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Amazon allows Prime users to order in a ‘Dash’

The Columbian
Published:

NEW YORK — Amazon wants to make the connected home a little more connected — to your shopping list.

With its new “Dash” buttons, members of its $99 annual Prime loyalty program can reorder household items like baby food, coffee and laundry detergent with the touch of a button. The adhesive buttons are designed to stick on any household surface near where you may need to reorder products.

Amazon first announced the Dash buttons in April, available in beta mode by invitation only. Now Dash buttons are being offered for about 20 brands, ranging from Bounty paper towels, Tide detergent, Clorox disinfecting wipes and other items, available to Prime members.

They can be set up via Wi-Fi with a smartphone or computer, and an order alert can be sent to your phone in case you want to cancel.

Amazon said the $4.99 buttons are in limited release and available while supplies last.

Amazon has held a long-time strategy of investing the money it earns back into the company.

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