<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=192888919167017&amp;ev=PageView&amp;noscript=1">
Thursday, March 28, 2024
March 28, 2024

Linkedin Pinterest

What’s new from Apple? The News app

The Columbian
Published: June 9, 2015, 12:00am

Apple announced on Monday a news hub that draws content from such major media outlets as ESPN, the New York Times, Wired, and the Atlantic. The app provides a clean, consistent look and feel for articles coming from various news outlets. Articles can also integrate graphics, photos, and video. It is called, simply, News.

“News is smart, so the more I read, the better it gets at showing me stories I’m interested in,” said Susan Prescott of Apple. The app allows readers to select favorites, which are either specific publications or specific topics.

The app resembles Flipboard, a popular app that pulls content from users’ social media accounts and presents it as a sleek digital publication of its own, allowing people to read the links they’d see on Twitter in a kind of digital magazine. For years there has been speculation that Apple or Twitter would buy Flipboard. By building its own version, Apple is creating a way for people to start associating their news-reading routine with their phones, rather than with applications that are easily accessed through other smartphone platforms.

Loading...