Did Don Draper create the famous Coca-Cola “Hilltop” commercial in the finale of “Mad Men”? In a recent interview at the New York Public Library, series creator and episode writer Matthew Weiner gave a definite … maybe.
“I am not that clear,” he told the interviewer, novelist A.M. Homes, of both his life and his writing style, “I have always been able to live with ambiguities. … People are like, ‘Well, which is it?’ … Well, why does it have to be one or the other?”
In the episode’s final moments, ad agency creative director Draper, played by Jon Hamm, has found himself at an Esalen-like spiritual retreat in California in late 1970. As he and a small group of people are led in a meditative chant, a bell rings and a slow smile spreads across the troubled Draper’s face. He appears, perhaps, to be finally at peace with himself. Then the image cuts to the iconic 1971 Coke commercial.
Did Draper remain retired, with the commercial simply symbolic of how the ad industry co-opts modern culture? Or did the smile represent his great idea for an ad?