Vancouver — WSU Vancouver’s Business Growth MAP Alliance is offering a session for businesses on value pricing, a pricing strategy designed to maximize a company’s prices and profits, at its next informational forum from 8:30 to 10 a.m. Oct. 28
Joe Cote, marketing professor at WSUV, will lead a working session on how to apply value pricing tools to a company’s goods and services, based on research about what customers are willing to pay for.
The session will be at the Burgerville Center for Responsible Community Leadership, 1602 W. Main St., Vancouver. Cost is $10 in advance with online registration or $15 at the door. WSU students with valid student ID are admitted free.
Registration is on the events calendar at www.vancouver.wsu.edu.
