SEATTLE — Microsoft will stop producing the Xbox 360, the decade-old video-game console that cemented the company’s place in the living room.
The Xbox 360, the second version of the device aimed at extending the company’s reach beyond personal computer gaming, debuted in 2005.
“Xbox 360 means a lot to everyone in Microsoft,” Xbox chief Phil Spencer said in a blog post. “And while we’ve had an amazing run, the realities of manufacturing a product over a decade old are starting to creep up on us.”
The Xbox 360 sold neck and neck with Sony’s rival PlayStation 3, and eventually outsold the Japanese conglomerate’s device in the U.S. At the peak of that generation of consoles in 2012, consumers were using about 57 million Xbox 360s, compared with about 65 million for the PS3, according to a report from Barclays, citing NPD Group data and company reports.