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Process makes beach waves last

Semipermanent style requires three hours, about $400

By Elizabeth Wellington, The Philadelphia Inquirer
Published: August 5, 2016, 6:04am

Fierce blowouts — straightened hair that has been hot-curled into gentle waves — are the reason women hightail it to the salon once, sometimes twice, a week, and especially before special occasions. But what if you could get the same look and forfeit those salon trips for up to three months?

• THE TRENDLET: Semipermanent-curl processes are the latest hair phenomenon that gives women the just-left-the-salon look every day. Think of it as a Keratin treatment, but instead of bone-straight hair, ends are curled into a bouncing and behaving style.

• WHERE DOES IT COME FROM? The modern-day semipermanent treatment has its roots in the old-school ’80s curly perm. Haven’t we come a long way?

In 2012, celebrity stylist Nick Arrojo developed the American Wave. Instead of the harsh ammonia scent associated with perms, Arrojo’s solution smells like eucalyptus. At that time, stylists were partial to the small-curl look. But these days, it’s all about soft waves.

Whether using American Wave, Digital Perm or a process by L’Oreal, the steps are the same: A stylist applies a solution on washed tresses, then rolls the hair using big curlers for soft, full-bodied waves or smaller ones for tighter curls. After about 20 minutes, the rollers are removed, and the hair is finger-combed into a style.

This year, the semipermanent curls had a bit of a resurgence when Allure magazine reported that Julianne Hough of “Dancing With the Stars” used Olaplex Bond Multiplier No. 1 to achieve her “effortless,” beach-wave look.

Those who want to forgo salon trips should expect to spend about $400 and three hours. If you typically go twice a week for a blowout and pay an average of $35 per trip, that’s about $840 over three months. Compare to semipermanent, and you’ve got about a $440 savings.

• WHO IS WEARING IT? Actresses AnnaSophia Robb, Kate Hudson and Megan Fox.

• SHOULD YOU WEAR IT? If you like your blown-out look and don’t like your salon trips, then yes. Eevery woman wants to wake up, shake her mane and quote Beyonc?’s popular lyric: “I woke up like this.”

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