The 176-page volume is essentially a vast list of names, dates and corporate happenings — launches and liquidations, mergers and moves — that are simply stacked one on top of another in chronological order. “Washington Beer” presents a mountain of facts but contains precious little tale-telling; it feels more like a reference volume than readable prose. It’s published by a foodie imprint of historical publisher Arcadia, which has also issued numerous, narrowly focused sister volumes with titles such as “Idaho Beer,” “Houston Beer,” “Eastern Shore Beer” and even “North Jersey Beer.”
But fun anecdotes do occasionally shine through, such as the recruitment of fading movie star Mickey Rooney to help revive Rainier Beer’s reputation. Rainier, the struggling rival of Olympia Beer, got imaginative with its TV commercials in the 1970s, first by employing frogs that croaked “Rainier” and mosquitoes that buzzed “Beer.”
Then it haggled with Rooney, who was appearing in a play in Seattle and who rejected an offer of $2,500 to make a commercial. Rooney held out for $3,000, Rizzo writes, and when the commercial shoot was finished, he promptly bought himself a $3,000 car at a nearby lot and drove home to Hollywood.
That brings us to the 1980s, when all the elements were in place for what’s become the craft beer revolution, although nobody realized it at the time, Rizzo writes. The 20 people who invested $500,000 in a new Seattle concern, Independent Ale Brewing Co., which later became Redhook, turned out to be trendsetters. The microbrewery scene has been growing and experimenting by leaps and lurches ever since. There are at least 20 breweries in Clark County now, and something like 300 breweries and pubs across the state.