The glorious city of Cleveland rightfully lost its mind Sunday night when basketball superstar and MVP LeBron James helped lead the Cavaliers to the NBA championship over the Golden State Warriors. You know who else is probably pretty excited about the victory? CNBC executives.
That’s because the financial-themed network is the lucky owner of “Cleveland Hustles,” a new reality show that debuts in August and is produced by SpringHill Entertainment, the production company that James owns with his childhood friend Maverick Carter.
According to CNBC, James and Carter “will give four up-and-coming local entrepreneurs the chance to realize their own dreams while also helping to revitalize a neighborhood in Cleveland.” The entrepreneurs will receive money, a storefront and guidance from business experts.
The timing is perfect: James can ride the championship wave of acclaim all summer, which can only boost viewership for the series. It’s also excellent news for CNBC promotion.