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News / Business

Cloud-computing by Amazon turns 10

By Ángel González, The Seattle Times
Published: March 15, 2016, 6:47pm

Amazon.com’s cloud-computing business turned 10 years old Monday, a short but fast-paced life that has revolutionized the technology industry and strongly contributed to Seattle’s economic boom. The real growth spurt for Amazon Web Services, however, may yet lie ahead.

What started as a service to provide cheap storage for software developers soon added computer power for rent on a pay-as-you-go basis, enabling a new generation of Web-oriented startups such as Airbnb and Pinterest to focus on building apps rather than the technology infrastructure to support their products.

It’s such a moneymaking machine that when its financial record was first publicly disclosed in April, its shares soared to new heights. In 2015, AWS accounted for 41 percent of Amazon’s profit, though it was only 7 percent of its revenue.

Now, as big companies and even national governments jump on the bandwagon, analysts say cloud computing is still in its infancy. It’s a business, moreover, that Amazon dominates to a great extent, although it’s being increasingly penetrated by rivals such as Microsoft and Google.

AWS, now a $10 billion business, could be much, much bigger, experts say.

“We have not been able to find another infrastructure or application software company with the same growth trajectory and margin profile at scale,” wrote analysts with RBC Capital Markets in a note. “We think there’s a very compelling argument that AWS’ growth and market dominance is the most powerful trend in all of (technology, media and telecommunications) today.”

Amazon says more than 1 million customers across 190 countries are AWS users. It hosts data and computing power in 12 different physical locations, dubbed “regions,” from Oregon to S?o Paulo, Brazil, and Sydney.

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