NEW YORK — There’s no trademark on America.
Budweiser, now owned by Belgium’s AB Inbev, will rename its beer “America” for half a year and alter its labels with images and phrases to evoke the republic.
The red-white-and-blue campaign is being launched into a very competitive market already foamy with craft beers, and upon a drinking public bracing itself for a presidential election likely to be unlike any before it.
The campaign, called “America is in Your Hands,” will run from May 23 through November and will include on cans and bottles passages ranging from Pledge of Allegiance to lyrics from “The Star Spangled Banner” and Woody Guthrie’s “This Land Is Your Land.”
“Budweiser has always strived to embody America in a bottle, and we’re honored to salute this great nation where our beer has been passionately brewed for the past 140 years.” said Ricardo Marques, vice president at Budweiser.