Amazon chief executive Jeffrey P. Bezos said this week that Alexa, the personal assistant from Amazon who can play music, tell you the weather or rattle off top headlines, was directly inspired by the USS Enterprise’s all-knowing computer from “Star Trek,” validating the many headlines that news outlets have used to describe the machine.
But Bezos (who also owns The Washington Post) said that his love affair with the sci-fi franchise goes even deeper than that.
“You know, when I was in fourth grade, me and my friends Dean and Kyle, who lived next door a couple of houses down, in Houston, Texas, would play ‘Star Trek’ almost every day,” Bezos told Washington Post Executive Editor Marty Baron onstage at “Transformers,” an event hosted by The Post. “And we’d fight over who’d get to be Captain Kirk, or Spock, and somebody used to play the computer, too. And it was actually very fun — we’d have little cardboard phasers and cardboard tricorders, you know. Good days.”
Bezos, it turns out, isn’t just a “Star Trek” nerd. He’s a giant, epic, subspace anomaly of a “Star Trek” nerd. And it further underscores how the television series, despite never performing all that well in its original run, still wound up shaping society in profound and surprising ways.
