Microsoft, along with Sony and Nintendo, typically releases a new console every few years and competes to draw the most players and the best games to the platform. When the cycle starts again, old hardware libraries are rendered obsolete. Spencer has said he’s not a fan of that marketing model, and last year, both Microsoft and Sony released modified versions of their current-generation devices.
Microsoft’s smaller, cheaper, Xbox One S, drew solid reviews. Sony debuted a more expensive and powerful PlayStation 4 Pro, though sales underwhelmed analysts, which some attributed to the device’s $399 price tag, $50 to $100 above standard-issue consoles.
The Xbox One X is a bigger step, said Lewis Ward, an analyst with researcher IDC.
The new device is “something different,” he said. “It’s a generation-breaking system.”
Still, at $499, it may be a costly one for Microsoft, Ward said. Based on a preliminary specifications readout, he estimated the Xbox One X’s components cost as much as $650. Microsoft executives are hoping technical advances convince consumers it’s worth the cash. The preliminary specifications show Xbox One X with an edge in processor speed and graphic processor count over the PlayStation Pro.
The company also touted a set of games set to be available on the platform, including “Forza Motorsport 7.” The latest edition in the Microsoft-built racing franchise is coming in October.