LOS ANGELES – Standing on the 12th floor of the Capitol Records tower in Hollywood, Beck gazed through a south-facing window and pointed toward a neighborhood straddling nearby Sunset Boulevard.
“We lived over there when I was a kid, and it was all bungalow houses for six or seven blocks in every direction,” the singer said. Today the family homes are long gone, of course, replaced by office structures and densely packed apartment buildings; construction cranes dotted the view from Capitol on a recent afternoon, a forecast of still more development to come.
Yet Beck wasn’t surveying the transformation with an old-timer’s scorn. His tone was philosophical as he imagined a future “when you’ll tell a young person that you used to live in a house,” as he put it with a gentle laugh.
“They’ll be like, ‘They used to have houses here?'”
Made for mainstream
For nearly 25 years, Beck has been keeping himself open to change, veering among musical styles — from the junkyard hip-hop of “Loser” to the swinging soul-funk of “Sexx Laws” to the crisp ’60s rock of “Gamma Ray” — with the dogged curiosity of someone convinced his next discovery could be his best.
Now, the 47-year-old has undertaken what might be his most surprising shift yet. As the follow-up to 2014’s “Morning Phase” — a lushly arranged collection of orchestral folk tunes that won the Grammy Award for album of the year — Beck teamed with producer and songwriter Greg Kurstin to create “Colors,” which trades moody, slow-moving acoustic guitars for ecstatic pop melodies and slick dance beats.
Released last week, “Colors” also feels like an unabashed stab at mainstream currency by an artist who not long ago was reaching for something more like timelessness.
“I think we treated this album like it was one that a lot of people would hopefully like,” said Kurstin, known for his blockbuster collaborations with Adele (“Hello”) and Kelly Clarkson (“Stronger”). “It seemed like it might not be too weird to get played on the radio.”
A sense of freedom
In that regard the men have succeeded, with two tracks from “Colors” — the throbbing “Wow” and the disco-grungy “Dreams” — peaking inside the top 10 of Billboard’s alternative chart. “Wow” also soundtracked a widely seen car commercial, one of several high-profile licensing deals Beck has struck for the new album, which he’ll celebrate with a sold-out show Wednesday night at the Ford Theatre.
Yet “Colors” doesn’t feel as craven as all that might suggest. Its textures are vivid and ear-grabbing, its emotions powerfully expressed; the album is functioning commercially in the same way that music by Beyonce or Chance the Rapper functions commercially — as a means of being heard, of taking part in the larger cultural conversation.
“I was thinking about connection and possibility and freedom,” Beck said, adding that he was inspired by a sense he often gets about two-thirds of the way through a concert, when audience members relax their natural inhibitions and “it feels like anything could happen.
“Who are we when we get in that space?” he mused. “And what would happen if there were songs that could help unlock it?”
Crafting catchy songs
Beck came to “Colors” after “a bunch of years” focusing on projects he described as “experimental and angular and obtuse and a little harder to access.” Before “Morning Phase,” which echoed the rootsy arrangements of his 2002 album “Sea Change,” he’d produced brainy indie-rock albums by Stephen Malkmus of Pavement and Sonic Youth’s Thurston Moore and put out “Song Reader,” a book of sheet music.
“So, after that, I just wanted to write some really simple songs with melodies,” he said.
Working together at Kurstin’s studio in Los Angeles, the two would start songs on piano, trying to make them as sturdy — and as catchy — as possible.
Beck said their goal was an album as thoroughly considered as Michael Jackson’s “Thriller” or “Pet Sounds” by the Beach Boys — one for which every idea was attempted, every option explored.