Cheap Is A Chance. Don't Drown In The Advertising Pool.
Proven advertising often is a simple solution that begins with your local media company, the newspaper. Today, news and information corporations offer multiple platforms for message delivery including the traditional paper that still delivers the largest audience over all local media. In addition, clockwork delivery, stable rates, printed rate cards, ...
Man Or The Machine? Predicting The Winner
I brought up the success of Redbox this morning and asked, "How many have seen a Blockbuster or a Hollywood Video location go out of business in your neighborhood?" The response was unanimous. Everyone. "RedBox proves you can rent videos without employees," I continued, and drew a further conclusion that we ...
Can Social Media Motivate?
The Pacific Northwest is known for beautiful landscapes, diverse, rough-hewn history and nature-loving populations with large hubs around Seattle, which boasts 3.3 million coffee lovers, and farther north a hub of 2.3 million around Vancouver, British Columbia which can boast about not being original. Vancouver, B.C. has the dubious distinction of ...
I'M On The Cover Of Business
Every once in awhile, something really cool happens, you receive a public thank you for being a collaborative colleague. Then you realize the acknowledgment comes because your friend is saying farewell. Julia Anderson retires from The Columbian.
Pulled In Different Directions, Only One Measurement Counts: Results
Business today currently face their biggest disability: the economy. We can make excuses (and who would blame us?), but in the end who do we want to be, the one who gave up, or the person who kept trying?
Signs Of Something New
Clark College erects new signs for campus entry. What signs do you see of a new year?
What I Should Have Learned In Management School
What they don't teach in school: how to navigate the information flow, how to manage Gen Y, and how to create good marketing strategies when everyone scampers to social media.
