NEW YORK (AP) — Ad sales for NFL games on CBS have recovered so strongly that the network is on pace to bring in record revenue this season.
CBS executive vice president John Bogusz said Tuesday that signs of the recession have all but disappeared — at least when it comes to advertising during pro football games. He said at the network’s NFL media day that “the market is extraordinarily strong.”
CBS Sports president Sean McManus says NFL ratings have proven to be far more stable and attractive than other programming.
Bogusz says some of the most significant growth has come from automative, telecommunications and insurance companies. He expects CBS will take in record revenue for its NFL regular-season and playoffs coverage.
