PARIS (AP) — The fast-food chain Quick is canceling an advertising campaign with Nicolas Anelka because of the player’s poor image after a row with the French football coach.
Quick says it canceled a TV ad featuring Anelka and removed him from all advertising in the chain’s French restaurants. Posters featuring the Chelsea striker holding up a burger as if it were a trophy will remain on Paris streets until Wednesday because there’s no way to pull them down faster.
Anelka was expelled from the French squad Saturday for crudely insulting his coach.
Valerie Raynal, head of communication for Quick France, says the decision was taken Monday because his presence “could be badly perceived by our customers.”
She says Quick held talks with Anelka’s advisers, who agreed to remove him.
