Criticism of Mitt Romney for lacking a coherent message is grossly unfair. He has been forthright, consistent and even eloquent in pressing home his campaign’s central theme: Mitt Romney desperately wants to be president.
Everything else seems mushy or negotiable. Beyond personal ambition, what does Romney stand for? Obviously, judging by Rick Santorum’s clean sweep on Tuesday, I’m not the only one asking the question. I suspect an honest answer would be something like “situational competence” — Romney boasts of having rescued the 2002 Olympics, served as the Republican governor of one of the most Democratic states in the nation and made profitable choices about where to invest his money. But with the economy improving, Romney’s president-as-CEO argument loses relevance.
To conservative groups, Romney can sound like a true believer who never met a tax or a labor union he could abide — and not at all like a “Massachusetts moderate,” which is what Newt Gingrich claims Romney really is. But Romney will never be able to match Gingrich’s record, for better or worse, as one of the key figures in the development of the modern conservative movement. And Romney — who once was pro-choice — will never be able to get to the right of Santorum on social issues.
The intended centerpiece of the Romney campaign — his 160-page economic plan — is really just a list of proposed measures with no discernible ideological framework holding them together. Much of what he pledges to do on “Day One” has already been accomplished, or is promised, by Obama. Romney wants to cut the corporate tax rate; Obama has said he wants to lower rates while also closing loopholes. Romney wants to forge new trade agreements; Obama signed into law free-trade pacts with South Korea, Colombia and Panama. Romney wants to weed out burdensome regulations; Obama has such a project underway. Romney wants to survey and safely exploit U.S. energy reserves; Obama says essentially the same thing.