Todd Kapral has a lot going on at the Backyard Bird Shop. He’s filled the store with bird seed and colorful merchandise, for sure. But beyond that, he helps the folks who walk into the store to connect with nature. “We do both education and retail, along with classes and bird walks, helping people decipher what’s going on in their yards. There are a lot of little brown birds out there!” he says. “Seeing wildlife in your yard is something everyone can look forward to. We try to help them do that.”
Name: Todd Kapral
Residence neighborhood: Sunset Ridge in Washougal
Business name: Backyard Bird Shop, 8101 N.E. Parkway Drive, Vancouver, 360-253-5771, www.BackyardBirdShop.com
Age: 47
Educational/professional background: Fort Vancouver High School/Clark College. Retail store management/wholesale manufacturing.
How — and when — you got started in your business: I came to work for Backyard Bird Shop in 1995. I was approached by the owner and founder of our stores (there are four in Oregon and just the Vancouver store in Washington), who was and is a family friend. At the time, I was working for a large retailer in sales and I was looking to do more at my job. Shifting from a large retailer to a smaller, locally owned family business, I have been able to learn and participate in other business aspects like buying, merchandising, new store build-outs and, since July, being an owner and business partner. I also like working with my hands and this has allowed me to do that.
Personal/business philosophy: Take care of the people first and the business will follow. We have great staff and wonderful customers, and it is important that they feel recognized and appreciated. Having and maintaining a positive culture in the store is very important.