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Sept. 24, 2020

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Comcast opens new, larger Xfinity Store

Sales manager says ‘great customer experience’ is focus

By , Columbian Business Editor
Published:
2 Photos
Comcast employees and customers interact in the company's new Vancouver Plaza store, which opened Monday. The Xfinity Store is part of Comcast's new approach to customer service.
Comcast employees and customers interact in the company's new Vancouver Plaza store, which opened Monday. The Xfinity Store is part of Comcast's new approach to customer service. (Photos by Natalie Behring/The Columbian) (Natalie Behring/The Columbian) Photo Gallery

Comcast has expanded and upgraded its retail presence in Clark County with the opening at Vancouver Plaza of a new, larger store.

The Xfinity Store, which opened Monday, is the company’s first full rollout in the Portland-Vancouver region of a concept that is heavily focused on what its local sales manager calls “a great customer experience.” The brightly lit, spacious customer service area includes a 55-inch TV screen where customers can test Comcast products and services, kiosks where they can meet with Comcast representatives, and self-service bill-paying machines.

Later this year, the Vancouver store and other Comcast stores will sell products and services frequently used by Comcast customers that are not now available in company stores.

Comcast’s showroom and back-office space occupy nearly 5,000 square feet at 7809 N.E. Vancouver Plaza Drive, Suite 135. The company’s development of “experience stores” such as the Vancouver store are part of its current focus on enhancing customer service, said Mike Williams, Comcast’s senior director of sales for a region stretching from Longview to Eugene, Ore. Of the 13 retail stores within that region, Williams said, the company has a goal of opening five to six “experience stores” by this fall.

The new Vancouver store will be staffed by 17 employees who will help customers “test drive and experience all the products we have,” said Williams. Hours are 9 a.m. to 7 p.m. Monday through Friday, 9 a.m. to 5 p.m. Saturday, and 10 a.m. to 4 p.m. Sunday.

A grand opening will be held at a date to be determined, Williams said.

Comcast is closing its smaller store, at 8115 N.E. Vancouver Mall Drive, which opened in 2012. That store served about 5,000 customers a month, and 90 percent were served in 10 minutes or less, said Gilbert Maldonado, a market manager at the store. About one-third of visitors come to pay bills.

The company serves approximately 64,000 cable television subscribers in Clark County. In addition to cable TV, it also offers Internet access and home security services.

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