VENTURA, Calif. – Patagonia said its Black Friday “fundraiser for the Earth” has shattered expectations by bringing in $10 million in sales that will be donated to nonprofits focused on helping the environment.
The outdoor clothing maker previously announced it would donate 100 percent of its global retail and online sales on Black Friday. It said it expected to reach $2 million in sales, but instead generated five times more.
California-based Patagonia hasn’t said exactly which groups the money will be going to, but said they are “underfunded and under the radar.”
