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Opinion
The following is presented as part of The Columbian’s Opinion content, which offers a point of view in order to provoke thought and debate of civic issues. Opinions represent the viewpoint of the author. Unsigned editorials represent the consensus opinion of The Columbian’s editorial board, which operates independently of the news department.
News / Opinion / Columns

Cepeda: We are best police of social media

By Esther Cepeda
Published: June 11, 2017, 6:01am

In the wake of the deadly London attacks, Facebook made yet another statement in which it reaffirmed its desire to be a force for good and not a platform for hatred.

Facebook wants to “provide a service where people feel safe. That means we do not allow groups or people that engage in terrorist activity, or posts that express support for terrorism. We want Facebook to be a hostile environment for terrorists,” said Simon Milner, director of policy at Facebook, in a statement.

Is this not a drumbeat we are all tired of hearing?

Something terrible happens — someone live broadcasts a murder, a white supremacist stabs two good Samaritans on a train, another tragedy in a line of Islamic State-inspired rampages — and the alleged perpetrator’s Facebook posts are quoted in the news coverage.

Afterward, there is a statement from the company about not wanting to provide the tools for people to harm others. Then comes the hemming and hawing by free speech advocates and victim advocates, and, lastly, Likes and angry-face emojis from those who are neither but just have to weigh in.

But before you know it, it’s back to misinformed commenting on the headlines of real news articles that have not been read and cheering for the story of the mall Santa who beat up the child-molesting stepfather — a fakie that has its own Snopes entry and has been making the rounds lately, even though it’s June.

Created a monster

In this context, the calls for Facebook to curb fake news, take down extreme and violent content in a timely manner, and prevent the fomenting of hatred are kind of absurd.

Facebook has created a Frankenstein monster that is nearly 2 billion monthly active users strong. And it’s done so by making “sharing” — and the dopamine release that comes from quantifying other people’s reactions to one’s posts — so easy and engaging that one small study said that the power of Facebook addiction was comparable to drug addiction and gambling.

How could anyone expect a corporate behemoth that makes hundreds of billions of dollars from mining our interests and social connections to willingly police its service in such a way that might decrease its traffic?

Social media is not compulsory — there may be an interpersonal cost to not being active online, but the gains (like peace of mind, quiet and privacy) can be priceless.

Ultimately, networks like Facebook and Twitter thrive on eyeballs. If we really believe they should be disarmed of their capacity to hurt, we need only to starve them of our time and attention.

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