Monday, October 25, 2021
Oct. 25, 2021

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Vancouver smart scale company Perfect Co. partnering with NutriBullet

New ‘smart’ blender could retail for $179.99

By , Columbian staff writer
Published:

A partnership with a popular blender brand could be a recipe for success for one Vancouver tech company.

Perfect Co., a maker of smart scales and software for making precise recipes, will mix its technology with NutriBullet’s to create a new smart blender going on sale during the holidays.

The NutriBullet Balance could retail for $179.99 and will feature sensors to help people measure ingredients exactly, save recipes and calculate nutritional value in real time. The data is relayed to the user via smartphone app.

Perfect Co. CEO Mike Wallace said putting its technology into NutriBullet’s lightweight blenders was “beautiful.”

“We really didn’t have to change the product at all to make (the integration) seamless,” he said.

Recipes and nutritional data built into its software can act as a “virtual nutritionist,” Wallace added, helping a person satisfy his or her dietary restrictions, allergies or whatever else.

“You tell it what your goals are — if you want paleo, high protein, weight loss — it will suggest recipes for you,” Wallace said. “It’s really educational, a lot of people don’t know where specifically the fats come from or which ingredients pack those punches.”

As with most of today’s “smart,” internet-connected products, people can share recipes and post them to social media platforms, too.

Perfect Co. is based in downtown Vancouver, where it takes up most of the two-story Centurion Building. It was first founded as a toy design company called Pure Imagination before pivoting in 2013, Wallace said.

Its strategic partnership with NutriBullet, as well as another partnership in the works, could help the company double in 2018. The company now has 24 employees.

Wallace declined to disclose the specifics of the partnership, saying only that they license their technology to partners. The company also has a partnership in place with Vitamix, whose heavier-duty blenders tend to target restaurants.

NutriBullet, owned by Los Angeles-based company Capital Brands, bills itself as the “World’s Original Nutrient Extractor.” The line of blenders debuted on late-night infomercials but has reportedly grown to sell more than 40 million blenders worldwide.

Columbian staff writer
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