NEW YORK — Facebook’s No. 2 executive says the company should have conducted an audit after learning that a political consultancy improperly accessed user data nearly three years ago.
Chief Operating Officer Sheryl Sandberg told NBC’s “Today” show that at the time, Facebook received legal assurances that Cambridge Analytica had deleted the improperly obtained information.
“What we didn’t do is the next step of an audit and we’re trying to that now,” she said.
The audit of Cambridge Analytica is on hold, in deference to a U.K. investigation. But Facebook has been conducting a broader review of its own practices and how other third-party apps use data.
Facebook announced on Friday that it will require advertisers who want to run not just political ads, but also “issue ads” –which may not endorse candidates or parties– to be verified.
Facebook is trying to strengthen its system ahead of this year’s U.S. midterm elections as well as upcoming elections around the world. Facebook has already required political ads to verify who is paying for them and where the advertiser is located.
Facebook will also require the administrators of pages with a “large number” of followers to also be verified. The company did not say what this number would be. The move is intended to clamp down on fake pages and accounts that were used to disrupt the 2016 presidential elections in the U.S.
