PORTLAND — Adidas got a boost from the World Cup even though some of the traditional powerhouses it sponsors, including its home country Germany, flamed out early in the tournament.
Teams supported by rival Nike — including winner France and runner-up Croatia — dominated the World Cup. But Adidas company still sold record numbers of jerseys linked to the event. That fueled a 10 percent rise in its shares on Thursday, the biggest since March.
The company’s shirt sales topped the 8 million sold in connection with the tournament in Brazil four years ago, Chief Executive Officer Kasper Rorsted said on a call with reporters.
