Amazon.com and Twitter are exploring ways to bring more sports content to customers — including personalized notifications of live events — seeking to lure a larger number of viewers in the age of cord-cutting, executives said.
Both companies say their global reach makes them good partners for professional leagues such as the NBA and NFL that are trying to reach fans who more often are watching sports on smartphones. Executives of the companies spoke Tuesday at Bloomberg’s Players Technology Summit in San Francisco.
“Sports leagues get it,” said Richard Au, Amazon’s director of Prime Video Channels. “They need to make sure the product is relevant across age groups and demographics.”
Amazon is experimenting with notifications to mobile devices about live sports events, which differentiates sports from on-demand movies and shows, Au said.
Twitter works closely with the NBA, which has been at the forefront of embracing new ways of reaching audiences, said Laura Froelich, Twitter’s head of U.S. Content Partnerships.
