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Nautilus will end Bowflex ads on Tucker Carlson show

The Columbian
Published: December 17, 2018, 5:44pm

Vancouver-based Nautilus, Inc. has pulled ads for its Bowflex equipment brand from the Fox News show “Tucker Carlson Tonight,” according to a report from The Hollywood Reporter.

A spokesperson for Nautilus told The Hollywood Reporter that the company buys ad airtime on multiple news networks and does not normally target its ads based on specific programming, but has asked Fox to stop airing its commercials during broadcasts of “Tucker Carlson Tonight.”

The decision makes Nautilus the latest in a series of advertisers that have dropped the show after host Tucker Carlson stated during last Thursday night’s broadcast that immigration makes the United States “dirtier.”

The comment came as part of a segment in which Carlson argued that the United States ought to prioritize skilled and educated immigrants, and stated that U.S. leaders profess a moral obligation to admit poor and less-educated immigrants “even if it makes our own county poorer, dirtier and more divided.”

Pacific Life Insurance Company and SmileDirectClub both pulled their ads from the show in the past four days, and Indeed.com pulled its ads a month ago, according to The Hollywood Reporter.

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