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Health care industry expands services

Insurers could pay for fresh meals, ride to fitness center

By TOM MURPHY, Associated Press
Published: July 23, 2018, 6:39pm
3 Photos
In a Monday, July 16, 2018 photo, Virta Woodard, a 56-year-old diabetic, chats with wellness coach Ryan Manuwa while exercising at Nifty After Fifty fitness centers in Lakewood, Calif. Woodard gets weekly phone calls from her care manager, and she’s started hitting Nifty After Fifty fitness centers since she signed up for a program called “Togetherness” covered by the Blue Cross-Blue Shield insurer Anthem Inc. The health care system is becoming more focused on keeping patients healthy instead of waiting to treat them once they become sick or wind up in the hospital. The 56-year-old diabetic lives with daily pain due to her disease and a injuries from a car accident, but she’s lost 34 pounds since joining the program. (AP Photo/Jae C.
In a Monday, July 16, 2018 photo, Virta Woodard, a 56-year-old diabetic, chats with wellness coach Ryan Manuwa while exercising at Nifty After Fifty fitness centers in Lakewood, Calif. Woodard gets weekly phone calls from her care manager, and she’s started hitting Nifty After Fifty fitness centers since she signed up for a program called “Togetherness” covered by the Blue Cross-Blue Shield insurer Anthem Inc. The health care system is becoming more focused on keeping patients healthy instead of waiting to treat them once they become sick or wind up in the hospital. The 56-year-old diabetic lives with daily pain due to her disease and a injuries from a car accident, but she’s lost 34 pounds since joining the program. (AP Photo/Jae C. Hong) Photo Gallery

That hot lunch delivered to your door? Your health insurer might pick up the tab.

The cleaning crew that fixed up your apartment while you recovered from a stroke? The hospital staff helped set that up.

Health care is shifting in a fundamental way for millions of Americans. Some insurers are paying for rides to fitness centers and checking in with customers to help ward off loneliness. Hospital networks are hiring more workers to visit people at home and learn about their lives, not just their illnesses.

The health care system is becoming more focused on keeping patients healthy instead of waiting to treat them once they become sick or wind up in the hospital. This isn’t a new concept, but it’s growing.

Insurers are expanding what they pay for to confront rising costs, realizing that a person’s health depends mostly on what happens outside a doctor’s visit.

“For many people, taking care of their blood pressure or their diabetes is not particularly high on their list when they don’t know where their next meal is coming from,” said Dr. Lori Tishler, vice president of medical affairs with the nonprofit insurer Commonwealth Care Alliance.

Some of this shift is driven by how health plans pay doctors and other care providers.

For decades, they’ve reimbursed mainly for each procedure or service performed, which limits the type of help a doctor can provide. But insurers are shifting more to reimbursement that centers on the patient’s health. That often involves paying providers to coordinate all the help a patient needs to improve their health — and lower health care costs.

“You get a lot more attention to the sickest population,” said Dr. Sam Ho, chief medical officer for UnitedHealthcare, the nation’s largest insurer.

Beyond payment changes, insurers and care providers also are stretching their approach to helping patients, especially those with low incomes or chronic conditions.

Virta Woodard receives weekly calls from her care manager, Armando Contreras, and she gets rides to a fitness center, all covered under a program called “Togetherness” started last year by the insurer Anthem.

The 56-year-old, who has diabetes and lives with chronic pain, has lost 34 pounds since joining the program.

“I don’t cry every day like I used to because I don’t want to be telling Armando that,” the Long Beach, Calif., resident said. “I want to tell him I did something good.”

The thinking behind this program is that people who are more engaged socially will become more involved keeping up their health, Anthem spokeswoman Jill Becher said.

Sharon Romano was feeling overwhelmed months after her stroke last year. In stepped social worker Alicia Velez.

Velez, from Mount Sinai Health Partners, spent several hours helping Romano sort through medical bills on her first visit. She also researched companies that could clean Romano’s one-bedroom Manhattan apartment and remove clutter. Then Velez started calling weekly to check in with Romano.

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“It gave me a little bit of hope that I can get through this,” Romano said.

The Affordable Care Act expanded coverage to millions of people and increased recognition through the health care system that “just giving someone coverage is not going to be enough to ultimately improve health outcomes,” said Samantha Artiga, a Kaiser Family Foundation researcher.

Only about 20 percent of the adjustable factors that determine a person’s health come from care or access to it, according to a 2016 study in the American Journal of Preventive Medicine.

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