Craft beer lovers in the U.K. have never had so many choices on tap.
The number of trademarks registered for beer soared to a record 2,372 in 2017, an increase of 20 percent from the previous year, according to research from law firm Reynolds Porter Chamberlain. The increase came in response to rising consumer demand for limited-edition and small-batch beers.
From well-packaged cans, to kegs with quirky names, to beer brewed with Earl Grey tea, big players in the beverage market are seeking to join the craft-beer scene. Anheuser-Busch InBev, which makes Budweiser, has been buying up local brands and Heineken acquired a minority stake in Beavertown Brewery, boosting its presence in craft beers. Scotland’s BrewDog lists more than 20 different titles on its website, including one called Elvis Juice.
“The craft beer market has grown to a scale where some of the intellectual property behind the brands is extremely valuable,” Ben Mark, legal director at RPC, said. “Protecting the value of those brands is becoming increasingly important.”