Give More 24! raised a record $1.35 million Thursday for Southwest Washington nonprofits.
The 24-hour giving spree broke its goal of $1.2 million at 9:41 p.m., said Maury Harris of the Community Foundation for Southwest Washington, the event’s host.
“I think the really big thing that stood out for us as the organizers was the momentum of the day,” he said. “I think also there was just a lot more excitement and energy with our nonprofits. They did a good job getting our community excited.”
Peer-to-peer fundraisers, a new feature for the event, were successful. One person’s fundraiser attracted 27 new donors to the Lower Columbia School Gardens in Longview, Harris said. Another peer-to-peer fundraiser raised $9,150 for Family Promise of Clark County, an ecumenical nonprofit supporting homeless families that looks to open its doors this winter.
Although Give More 24! surpassed its financial goal, it fell short of getting 4,000 donors. In total, 3,692 individuals donated money to regional charities.
Harris said the Community Foundation reached out to a large list of potential donors.
“We see some people who donate every year to the event and some people who donate one year and don’t come back,” he said.