Tuesday, January 28, 2020
Jan. 28, 2020

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Pantone color for 2020 is Classic Blue

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This combination of photos shows, top row from left, Blue light projected during the opening ceremony of the ISU World Championships Speed Skating Sprint in the Netherlands, on Feb. 23, 2019, U.S. Navy Blue Angel flying over Sausalito, Calif., on  Oct. 10, 2019, Police firing blue-colored water at protestors in Hong Kong on Aug. 31, 2019, a tray of wild blueberries at the Coastal Blueberry Service in Union, Maine on Aug. 24, 2018, bottom row from left, actress-writer Tina Fey wearing a blue gown at the Oscars on Feb. 24, 2019, Swedish youth climate activist Greta Thunberg, wearing a blue sweatshirt, during a protest outside the White House in Washington on Sept. 13, 2019, H.E.R. performing under blue lights at the Coachella Music & Arts Festival in Indio, Calif. on April 14, 2019, Duke fans wearing blue wigs before an NCAA college basketball game against Florida State in Tallahassee, Fla., on Jan. 12, 2019 and "Today" show co-host Al Roker wearing blue eye glasses on the set in New York on April 5, 2019. The Pantone Color Institute has named Classic Blue as its color of the year for 2020.  (AP Photo (Pantone)
This combination of photos shows, top row from left, Blue light projected during the opening ceremony of the ISU World Championships Speed Skating Sprint in the Netherlands, on Feb. 23, 2019, U.S. Navy Blue Angel flying over Sausalito, Calif., on Oct. 10, 2019, Police firing blue-colored water at protestors in Hong Kong on Aug. 31, 2019, a tray of wild blueberries at the Coastal Blueberry Service in Union, Maine on Aug. 24, 2018, bottom row from left, actress-writer Tina Fey wearing a blue gown at the Oscars on Feb. 24, 2019, Swedish youth climate activist Greta Thunberg, wearing a blue sweatshirt, during a protest outside the White House in Washington on Sept. 13, 2019, H.E.R. performing under blue lights at the Coachella Music & Arts Festival in Indio, Calif. on April 14, 2019, Duke fans wearing blue wigs before an NCAA college basketball game against Florida State in Tallahassee, Fla., on Jan. 12, 2019 and "Today" show co-host Al Roker wearing blue eye glasses on the set in New York on April 5, 2019. The Pantone Color Institute has named Classic Blue as its color of the year for 2020. (AP Photo (Pantone) Photo Gallery

NEW YORK — In these uneasy times, as we move along to a new decade, the Pantone Color Institute has reached back in time to calming Classic Blue as its color of the year for 2020.

The color is an anchor offering stability, constancy and connection, said Laurie Pressman, vice president of the global purveyors of color consulting, trendspotting and analysis.

“It’s a reassuring presence,” she told The Associated Press ahead of Wednesday’s reveal.

Akin to maritime blue — not indigo and brighter than navy — Classic Blue evokes a feeling of vast expanse, Pressman said of the shade known as Pantone 19-4052.

Pressman and her team scoured the worlds of art, fashion and home decor, along with commercial, graphic and industrial design, to come up with the pick, as they have since Cerulean became the inaugural color of the year for the milestone 2000.

But Classic Blue isn’t just about nostalgia, she said. Creators around the globe are putting out modern takes for runways, mobile phones, kitchen appliances and the paint of pricey, forward-looking cars and motorcycles.

At Wednesday’s launch event, Pressman insisted the color was in no way a nod to the hue associated with the Democratic Party, though she knew the question would surface.

“This was not a political move for us. This is global. We do not look at color through a political lens. We look at our life through a colorful lens,” she told the AP.

Pantone chose Living Coral for 2019 and Ultra Violet the year before that.

Whether as throwback or harbinger of things to come, Classic Blue harkens back to when things “seemed simpler, seemed more comfortable, but at the same time not suggesting that it be done in a way that it was then,” Pressman said.

Cerulean, which heralded the new millennium, is the color of the daytime sky, while Classic Blue is the sky at dusk as the new decade commences.

“It has depth to it, but it’s a color of anticipation because we’re looking ahead,” Pressman said. “The day is over. We’re looking forward to the evening. What’s going to come?”

Classic Blue is a vibrant yet nonaggressive and relatable color, she said. It’s also among nature’s anthocyanin pigments possessing antioxidant and health-fostering benefits.

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