By now, you have probably seen our notices that we are discontinuing our Monday print edition next month. I will be honest here: We are doing this to save money, and dropping one day of printing and home delivery is one of the least-worse choices.
Like most if not all U.S. newspapers, we have been looking at cost-reduction plans for several months. As you have heard many times, our advertisers are caught in the same rush to the internet that newspapers have been experiencing for years. Because advertising traditionally generated the majority of our income, we, like our industry, need to adjust our costs as our advertising revenue shrinks.
That’s why you see newspapers both large and small cutting home delivery days and reducing page counts. In fact, we have been printing more pages and sections most days than any other Northwest newspapers I have seen recently. In our size category, which includes papers like Everett and Salem, Ore., you will see two-section papers most days.
We aren’t planning to reduce page counts, but we will eliminate some jobs and trim other costs. Some of these things, such as changing the advertising insert schedule, will be invisible to most customers.
We talked about all of this, and some other options, before landing on the decision to drop Mondays. From an advertising perspective, it makes sense: Mondays are not popular with advertisers, who prefer slots on or near the weekend. And it also makes sense from the news perspective: Most of the local content in our Monday paper is written on Fridays, if not earlier. Why should we hold it?