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Amazon invests in Israeli semiconductor startup

By Bloomberg
Published: January 14, 2019, 5:41pm

SEATTLE — Amazon Web Services has invested in Wiliot Inc., an Israel and San Diego-based semiconductor company that focuses on wireless technology that tracks the location of goods during manufacturing.

Wiliot has closed a $30 million Series B funding round, with investment coming from AWS, Samsung Venture Investment Corp. and Avery Dennison Corp., the company said in a statement Monday.

The company, founded in 2017, plans to announce a battery-free bluetooth sticker-sized sensor tag, which it says can be embedded in the production phase of consumer goods. The disposable products, still in testing, will allow real-time tracking throughout the manufacturing process, and potentially applied to clothes to connect with washing machines to the right spin cycle is applied.

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