Visit Vancouver USA, the Clark County marketing organization, unveiled a marketing campaign Thursday.
Titled “Yeah, that Vancouver,” the campaign plays with both the name confusion with Vancouver, B.C., and lack of expectations for the city’s offerings, says a news release.
“Vancouver has changed significantly in the last decade,” marketing director Michelle McKenzie says in the release. “The Waterfront is going to be revolutionary for our destination. It’s going to get people over here, and once they are here, they are going to see the quality of food, breweries, local shops and ease of access between the Waterfront, Downtown and Uptown Village.”
The campaign includes video, billboard advertising, print, radio, digital marketing and social media throughout the Portland market.
Phase 1 of the $1.5 billion waterfront development opened in September. Three businesses — Wildfin American Grill, Twigs Bistro & Martini Bar and Maryhill Winery Tasting Room — are serving the waterfront. By the end of the summer, an additional three eateries — Pizzeria sul Lago, Stack 571 and Barlow’s Public House — are expected to join them. The new Waterfront Park stretches across 7.3 acres of green space and includes walking trails, picnic spots and public art. A water feature called The Headwaters Wall features a bronze topographical map of the Columbia River watershed.
The Port of Vancouver received state funds to continue the improvement of Terminal 1, eventually to include an AC Marriott hotel and public market. This will be the second hotel on the waterfront, following the addition of Hotel Indigo, slated to open in the first quarter of 2020.