NEW YORK — JetBlue Airways is asking a judge to block Walmart from calling its new text-message personal-shopping service Jetblack, saying the name infringes on the airline’s trademarks.
JetBlue sued Walmart in federal district court in New York on Friday.
New York-based JetBlue says it has invested heavily in trademarks that promote its name for selling flights, clothing, bags, toys and other items.
A Walmart spokesman says the Arkansas-based retailer will respond in court once it is served with the complaint.
