A funky, earthy smell is permeating all 42 Burgerville restaurants in Oregon and Southwest Washington, enticing customers to try Burgerville’s new truffle fries. Will this seasonal item reach the cult-like status of Walla Walla onion rings? According to Burgerville’s director of food production, Chef Becky McGrath, some people organize their lives around maximizing consumption of these crispy golden rings.
“We have a large group of people who plan their trips around onion rings,” she explained.
Earlier this year, the team at Burgerville huddled to develop a side dish for early March through mid-April. As always, they focused on local flavors for that season. Truffles were a natural fit.
“It’s the season when Oregon truffles are harvested,” said Jamie Powell, senior vice president of menu design and development.
Powell, a long time truffle-lover, noticed that this flavorful fungi was finding its way outside of fine dining rooms and appearing on grocery store shelves and burger joint menus. Frozen-food producer Alexia introduced a truffle fry now available at Fred Meyer. Truffle fries are also a popular side at Portland’s Little Big Burger.