If you have lived in Clark County for awhile, you probably know what some of the local television news personalities look like. KOIN’s Dan Tilkin? Dark curly hair, 40s, blue eyes. KPTV’s Andy Carson? Blond hair, soul patch, doesn’t like to wear ties. And so on. Depending on your viewing habits, these folks are in your family rooms five days a week.
But how about Tim Martinez, who’s brought you Clark County prep sports news for the last 18 years? Or Jessica Prokop, who in four years at The Columbian has become one of our best reporters and worked her way onto our management team?
Trying to match names and faces is the goal of an advertising campaign we launched about three weeks ago. On Mondays, you’ll see a color ad somewhere in the print edition with pictures of some of our journalists, and a little bit about them. This week, we featured Jessica and the other two members of our Breaking News team, Jerzy Shedlock and Jack Heffernan.
I have to admit there is some discomfort on the staff about this feature. It’s sort of like when you had to present your project in front of the class.
Besides Jessica, Jerzy and Jack, we’ve already featured our outdoors writer, Terry Otto, and Tim and Sports Editor Micah Rice. I think our photo team is up next. We have almost 40 journalists, and the ads feature no more than three people at a time, so we might go all summer!