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Matchbox Cars, coloring book, Magic make Toy Hall of Fame

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Published: November 7, 2019, 9:06am

ROCHESTER, N.Y. — Matchbox Cars, the coloring book and the collectible card game Magic: The Gathering were inducted Thursday into the National Toy Hall of Fame, recognized for an enduring appeal that keeps them on store shelves today.

A panel of experts selected the Class of 2019 from among nominated finalists that also included Care Bears, the Fisher-Price Corn Popper, Jenga, Masters of the Universe, My Little Pony, Nerf Blaster, Risk, the smartphone and the top.

The honorees were installed during a ceremony at the hall, located inside The Strong National Museum of Play in Rochester. They will be permanently showcased alongside 68 previous winners that include alphabet blocks, the Big Wheel, G.I. Joe and others recognized for their innovation, longevity and ability to foster creativity or discovery through play.

Matchbox Cars follow rival Hot Wheels, Class of 2011, into the hall. Lesney Products debuted Matchbox Cars in England in 1953 and in United States a year later, where they were selling at a rate of more 100 million a year by 1960, the hall said.

“Matchbox Cars revolutionized the toy car industry after their introduction, and the name Matchbox has become synonymous with miniature cars,” Chief Curator Christopher Bensch said in a news release.

Wizards of the Coast introduced Magic: The Gathering in 1993 and quickly had trouble meeting demand, the hall said. A book series, electronic games and Netflix series have followed. The fantasy game employs chance and skill as players continuously collect new cards and refine their deck and strategies.

“The fact that it continues to maintain popularity is a testament to its revolutionary gameplay and constant evolution, making it engaging for beginners and experts alike,” curator Shannon Symonds said.

The New York printing company McLoughlin Brothers gets credit for producing the first coloring books in the 1880s. In recent years, the activity’s appeal has crossed over to adults as a way to reduce stress and boost creativity.

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