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News / Business / Business Briefs

ZoomInfo buys data-driven sales-focused AI company

By The Columbian
Published: November 12, 2019, 5:36pm

Vancouver-based ZoomInfo purchased an artificial intelligence startup called Komiko that increases sales using data, the company announced Tuesday.

Komiko, based in Redmond, was founded by two former Microsoft executives. Its technology “can capture contact and activity data buried deep in the email inboxes and calendars of sales representatives,” according to a news release from ZoomInfo. The companies did not disclose the terms of the deal.

ZoomInfo, formerly DiscoverOrg, collects and organizes contact information and other data from businesses. DiscoverOrg bought ZoomInfo in February.

“The Komiko team is extremely happy to be joining the ZoomInfo family,” said Hal Howard, co-founder of Komiko, in the news release. “The combination of Komiko’s AI and ZoomInfo’s world class data assets will offer unparalleled insights and drive better results for every sales and marketing organization that adopts the platform.”