Imagine tuning into the Sunday morning talk shows and wondering if the politicians and commentators could possibly find something positive to say about one another or the state of affairs in America. Unfortunately, there is a better chance of a snowball lasting in a sauna. But suddenly on Oct. 20 there was a surprise: “BREAKING NEWS” moving across the bottom of the screen about an apple developed in Washington state.
Television pundits ignored it; however, the internet was stocked with stories emanating from London to Los Angeles announcing the Cosmic Crisp. Robert Crassweller, a horticulture professor at Penn State University, told Time magazine it is a “game changer” and it isn’t the latest pricey iPhone or iPad made by Apple.
Cosmic Crisp was developed in Washington specifically for our state’s climate and growing conditions. It is a cross between a Honey Crisp and Enterprise — both developed in America’s Midwest. Washington State University researchers took the disease-resistant Enterprise and combined it with the Honey Crisp, known for its crispness, juicy sweetness, and hint of tartness, to create the Cosmic Crisp.
While it is expected to challenge the Fuji and Gala — developed in Japan and New Zealand — as well as the traditional Red and Golden Delicious for market share, growers are betting it increases apple consumption worldwide.
“There are 12 million trees planted in the state of Washington, so this year we’ll have 450,000 boxes of Cosmic Crisp apples available,” Kathryn Grandy, the brand’s lead marketing director, said in London’s Telegraph. “Normally, when a new apple is introduced to the market, there might be 2,000 boxes, and it might take 10 years to hit a million boxes.”