In order to move an important strategic initiative forward, I need to get several key people on board. They all have very different responsibilities and agendas, and I don’t have any direct authority. Given the challenges posed by the pandemic, how should I proceed?
–Monique, 49, director of strategic planning
Strange though it may sound, in this situation you need to do exactly what you would do under normal circumstances. COVID-19 doesn’t change things that much.
First, figure out what they want. Each of them, individually. Their roles and responsibilities will affect their view, and so will their temperaments.
You probably have leadership from widely different domains — operations, finance, sales, marketing, and so forth. Each one will define benefits and risks through the lens of their area of influence.
This creates your opportunity.
When you’re talking to the chief marketing officer, think like a CMO. Learn enough about marketing to anticipate the questions your CMO will have. Be able to bring forward benefits they may not have thought of. And even more importantly, prepare your thoughts on how risks could be mitigated.