From the perspective of teens, TikTok is a major new outlet for self-expression, one proudly home to the silly, the loud and the weird.
To others, the Chinese-owned online video service is an unnerving black box that could be sharing information with the Chinese government, facilitating espionage, or just promoting videos and songs some parents consider lewd. (TikTok denies the first two concerns and says it’s working on the third.)
Welcome to the bifurcated world of TikTok, an emerging social-media powerhouse that lets users create and share short videos, many no longer than 15 seconds. “That’s where the Gen Z party is,” says Kory Marchisotto, chief marketer for e.l.f. Cosmetics. “That’s where they’re all hanging out.”
There’s little doubt that TikTok users find it irresistible. But TikTok is also the subject of a U.S. national-security review and a Pentagon ban. U.S. lawmakers are worried about national security and censorship risks posed by TikTok’s Chinese ownership.